Ash Tuesday - another day, another deal for 888

888.com today released an RNS about their next agreement with Ash Gaming.

The link about gives nothing away and is merely a landing page. What 888 are after I suspect are the fixed odds games based on racing. By signing agreements (with entirely unknown financial arrangements) 888 are effectively outsourcing their games design whereas others bring them in house.

I suspect 888 have got his spot on. The sign agreements (not exclusive as far as I can tell) with small and nimble companies and that are able to move quicker and are more inventive that the larger entities such as Cryptologic (CRP).

Another good and cost effective move.

888 Re Agreement [ADVFN]

888, one of the world's most popular online gaming entertainment companies, today announces the signing of a strategic agreement with Ash Gaming Limited, a leading provider of virtual horse and dog racing games, fixed odds games
and slot machines.

888 is expanding its games offering to fit the palate of online gaming audiences in sports destinations, whilst offering best-in-class white label services for strategic partners that include data mining and personalisation.

Ash Gaming's racing games as well as fixed odds, slots and table games will be integrated into 888's gaming arena, gaming history and shared wallet, and will be readily available to customers of 888sport and other 888 brands as well as to customers of 888's white label partners.

Ash Gaming is an up-and-coming provider of games to the most popular online sports
destinations, with unique content in the area of virtual races. Their portfolio also features sophisticated fixed odds games and slot machines.


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