Playtech and Jackpot.co.uk
Whilst the headlines of this blog quite rightly belong to the comings and goings of the large publicly quoted gaming companies, beneath the surface is a huge affiliate industry that helps to drive new players to the big sites.
Some affiliates are phenomenally successful and earn the site owners large quantities each month. Sadly Netbetblog.com is not one of those sites.
However, the economics of affiliates is an interesting topic. They act as a middle man but also need to attract traffic to their site which they can do through advertising themselves or by appearing highly in google rankings which in turn requires SEO skills and getting back links to boost page rankings.
One example of a well designed affiliate site in the UK based site www.Jackpot.co.uk.
At first sight it is a fairly standard review and affiliate link site. The site tends to concentrate on a small number of online casinos and currently reviews 16 of the best known including Ladbrokes, Tote, Betfair and William Hill. Reviews are fine and screen shots help the reader see the layout of play.
Perhaps the most interesting from this sites perspective is the software reviews. We have recently been blogging about Playtech and sites migrating to and from the ipoker network. The same applies to casinos. The reviews on jackpot.co.uk provide a useful insight.
Here is the Playtech review:
Playtech casino software is fast becoming more and more popular. Playtech is the baby of the online casino market but is fast proving to be good enough to play with the big boys. Playtech have quickly proved themselves as one of the market leaders in a relatively short period of time. From humble and, some may say, boring beginnings in the e-commerce software development market, Playtech soon moved into developing ground breaking online casino software. A few established casinos have made the switch from Microgaming to the Playtech casino platform in the past few years and have caused quite a stir. Perhaps more importantly, well-known UK casino and sportsbook names such as Stanley Leisure, Tote Sport Casino and Bet Fred have also become licensees of their online casino software earning Playtech the credibility it so deserves.
Their slot machine selection is ever growing with excellent video slots with unique special features such as doubling etc. If progressive jackpots are your thing then check out our Playtech progressive jackpots section for real time jackpot updates.
Playtech Casino Graphics
Playtech's graphics are arguably the best on the net and almost all its casino games are top notch; smooth, fast and attractive. A favourite is their variable speed blackjack, a unique function allowing casino players to dictate the speed of their game (hands). Overall Playtech casino games are smarter than your average, designed by players for players. With ultra-configurable software, Playtech is the true bespoke software provider for the discerning online casino fan.
That is a pretty good endorsement for PTEC. No other software review comes close. This is a good buy signal for PTEC.
The site also includes reviews of different Jackpot machines and casinos as well as providing the obligatory beginners guides and game analysis.
This site is fine as a Casino information site and it is clear that these sites make money although I would still like to get to the bottom of just how much over the average year once costs, wages and advertising expenditure has been taken out. I suspect the owners of these sites have run a large number of similar sites to spread the admin and management costs across a large number of revenue generating sites.
Finally, in their own words the site describes itself as:
Jackpot - UK’s Leading Online Casino Guide
Online casinos can offer a fun, action packed and gratifying experience. Jackpot is your complete guide to the best online casinos the UK has to offer. All the online casinos that appear on Jackpot take UK pounds and have been vetted and tested by our editor. Jackpot also offers in-depth impartial advice on where to play your chosen online casino game, how to play, game strategies and where to find the best online casino bonuses.
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1 comments:
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